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Most business leaders play it safe. James Sweeting doesn’t.

He joins Rob Waltham to reveal the unfiltered truth behind building .

Head to our website to watch this episode on Spotify or Youtube: bit.ly/3KR3qpf

News Direct has launched a bold new episode featuring James Sweeting, Chairman of Lincoln & York, in a conversation that cuts straight through the corporate noise. 

Hosted by Cllr Rob Waltham, the episode lifts the lid on what really happens behind the scenes when building and leading a major UK business. 

Sweeting doesn’t hold back. He talks openly about the highs that shaped him, the low points that nearly broke him, and the business cycles that separate the lucky from the resilient. 

From navigating risk to surviving tough markets, he shares the kind of hard-earned lessons entrepreneurs rarely say out loud. 

Host Cllr Rob Waltham said: “I wanted this episode to get to the reality of leadership. James didn’t dodge a single question – and that’s exactly why this conversation matters. 

“I am sure the conversation will be of value to anyone wanting to understand the growth of one of North Lincolnshire’s most successful business, and particularly for anyone thinking of making that leap into running their own company.” 

The conversation takes an unexpected turn as Sweeting dives into the influences that sharpen his thinking – from financial strategist Howard Marks to a lifelong fascination with market behaviour. And in true News Direct style, we go personal: the music he’d keep, the luxury he refuses to live without, and why his lawn mower says more about him than any leadership book ever could. 

Provocative, honest and surprisingly funny, this episode challenges every assumption about success and leadership. If you think you know how Lincoln & York became a powerhouse – think again. 

Listeners can find the full conversation on Spotify and YouTube.

The post No Nonsense. No Gloss. Just the Truth: Rob Waltham sits down with Lincoln & York Chairman James Sweeting for one of News Direct’s most revealing episodes yet appeared first on North Lincolnshire Council.

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